For Galeria Melissa’s twentieth anniversary, there was not just one logo, but many. All of them were generated by software that I developed in collaboration with the design studio Alles Blau, which designed the visual identity for the whole project.

I was invited by Erika Palomino to join the team, and the first step was to develop the logo. The starting point was the acronym GM20, drawn as a modular structure capable of transforming itself and generating an incalculable number of versions.

Different interpretations of that symbol were then used across social media, videos, posters, a publication, the facade scenography, and an interactive installation that I created and developed.